Expansion of market in Asian countries for a premier school promoted by an Indian cricketer.
Requirements:
An international residential school based in Delhi/NCR wanted to promote its school in neighbouring countries of India to get admissions from a diverse student base.
Solutions offered:
Amros’ parent company provided strategic support, such as:
– Market proliferation strategy for expansion
– Association & collaboration with local partners in Bangladesh, Sri Lanka & Dubai
– Branding strategy adapted as per local flavor
Further, various marketing & media support was also provided, including:
– International media relations for local media visibility
– Extensive digital media promotion & marketing
– Outdoor advertising & marketing
– Outreach programs & events with local partners
Results:
Along with getting substantial visibility & promotion in the neighbouring countires, the school also recieved several admission enquiries from the region. Fulfiling its goal to gain varied student base, the school provided admission to a few selected students from Bangladesh & Dubai.
