Expansion of market in Asian countries for a premier school promoted by an Indian cricketer. 

Requirements:

An international residential school based in Delhi/NCR wanted to promote its school in neighbouring countries of India to get admissions from a diverse student base.

Solutions offered:

Amros’ parent company provided strategic support, such as:

– Market proliferation strategy for expansion

– Association & collaboration with local partners in Bangladesh, Sri Lanka & Dubai

– Branding strategy adapted as per local flavor

Further, various marketing & media support was also provided, including:

– International media relations for local media visibility

– Extensive digital media promotion & marketing

– Outdoor advertising & marketing

– Outreach programs & events with local partners

Results:

Along with getting substantial visibility & promotion in the neighbouring countires, the school also recieved several admission enquiries from the region. Fulfiling its goal to gain varied student base, the school provided admission to a few selected students from Bangladesh & Dubai.